Keen – Into The Wild SS25 Campaign

KEEN
INTO THE WILD SS25 CAMPAIGN

A new global creative direction with a heightened aesthetic to appeal to the brand’s lifestyle performance consumer, showcasing the brand’s versatile style across outdoors and city for their SS25 range.

PROJECT INFO
Client – Keen
Agency – Gung Ho
Project – Into The Wild SS25
Role – Design

CREDITS
Creative Direction – James Benn
Photography – Max Manavi-Huber
1st Ass – Valentin Scho
Digi – Danny Walker
DOP – Adriaan Louw
Ass – Luca Vincenzo
Production – Kimberley English
Styling – Jordan Dean Schneider
HMU – Katie Downer / Zoe Tilston

The task was to develop a graphic language which integrated Keen’s signature branding and key product cues into inspiring journal-like narratives.

The approach centred on a cinematic aesthetic, youthful styling, and authentic outdoor enthusiasts as the cast. Honest, dynamic moments captured across mountain, lake, and cityscapes, blended versatility with a sophisticated European flair.