We enlisted eleven of the most connected culture vultures to land Hoka right at the heart of popular culture. A hand-picked crew of creatives who live and breathe running culture—but also the style and energy that come with it. 

It’s not just posting product drops; these guys are racing marathons, showing up at Paris Fashion Week, and tapping into their networks of artists, DJs, and chefs to get lifestyle drops into the right hands. 

Each month, we track their moves, capture the moments, and show how they’re keeping Hoka at the intersection of sport and style.