HOKA
FLOCK VOLUME 3
In the third volume of the digital zine Flock, we cross oceans taking us from trails in the Madeira Island tropics to tarmac in the East end of London. This is Hoka’s culture connector activity in the lifestyle space.
PROJECT INFO
Client – Hoka
Agency – Co-Studio-Arts
Project – Flock Volume 3
Role – Design
CREDITS
Creative Direction – Stuart Ross-Sheeran
Photography – Oli Hillyer-Riley
Videography – Carlos Sanchez
Production – Sam Kirby
CONTENT CREATORS
Leah Broger / Lewis Bloyce / Jon Bronxl / Marie Murchard / Ruddy Trobillant / Lewis Wilson / Essaw Tesfom / Luca Quattrone / Nas Connie / Chris Weigand / Winta Beyene
We enlisted eleven of the most connected culture vultures to land Hoka right at the heart of popular culture. A hand-picked crew of creatives who live and breathe running culture—but also the style and energy that come with it.
It’s not just posting product drops; these guys are racing marathons, showing up at Paris Fashion Week, and tapping into their networks of artists, DJs, and chefs to get lifestyle drops into the right hands.
Each month, we track their moves, capture the moments, and show how they’re keeping Hoka at the intersection of sport and style.