Canterbury – Made Stronger

CANTERBURY
MADE STRONGER CAMPAIGN

Wearing your teams colours isn’t just about identifying with your nation’s tribe – it makes you part of a community able to participate in a shared experience.

PROJECT INFO
Client – Canterbury
Agency – Pentland Creative
Project – Made Stronger Campaign
Role – Art Direction / Design

CREDITS
Photography (Supporters) – Sebastian Barros
Videography (Supporters) – Tom Wooton
Photography & Videography (Athletes) – Inpho Sports

There are few things more communal about the sporting experience than that of the supporter. Seeing fans congregate together at stations, pubs, in cars and on their way to the stadiums. The wave of marching colours vividly maps out the day.

Made Stronger celebrates the Irish fan community, match-day routines, participation in all forms, positioning Canterbury as an integral part of rugby culture.