BERGHAUS
DEAN STREET AW19 CAMPAIGN
Paying homage to the brand’s original birthplace of Newcastle, celebrating its heritage and exploring its rich archive dating back to the 1980s. Embodying the feeling of nostalgia, the collection plays on the rave scenes of the 90s, Britpop and terrace culture.
The collection sees Berghaus bring back a selection of unisex styles from the brand’s archive that stretches back over 50 years. This campaign had a reach of 15 million, which resulted in sales increase of 25% on berghaus.com and a huge increase in the brand’s followers across all social platforms.
‘Creative Work of the Week’ The Drum
PROJECT INFO
Client – Berghaus
Agency – Pentland Creative
Project – Dean Street AW19 Campaign
Role – Design
CREDITS
Dan Roberts
Rosie Matheson
Holly Macdonald
Emma Bett
Gung Ho