Launching over the Mod Weekender, the partnership produced a unique week long in-store exhibition entitled Grit & Glory, with the public also invited in-store for their chance to be shot in Dean’s signature portrait style-resulting in incredible photographs.

The Ben Sherman Brighton store served as a gallery space to present ‘Grit & Glory’, an exhibition featuring the likes of Liam Gallagher, Paul Weller, Norman Jay, Richard Ashcroft, The Horrors, amongst others.

The live photographic session allowed consumers to be kitted out in the latest seasonal Ben Sherman gear and shot by Dean. A really great response to the social promotion, despite the rainy weather.