‘My Style is Who I am’ is a bold and disruptive campaign for Ellesse that champions individual style, connecting the brands’ heritage and DNA with Gen-Z consumers.
Applying founder Leonardo Servadio’s (LS) philosophy of inspiring confidence and individuality through a bold injection of style, the campaign recruited multiple co-creators (including actor Jessica Barden, musicians Kojo Funds and Ms Banks and fashion designer Alex Mullins). We used their unique expression of ‘ellesse style and individuality’ as the very heart of the campaign.
For phase two of the campaign, we handed over the reigns to PAQ, a YouTube show dubbed ‘the Top Gear of streetwear fashion’. They had complete control of the out-of-home creative, freely creating advertising using their own unique style, all documented for an episode on Kyra TV.
PROJECT INFO
Client – Ellesse
Agency – Pentland Creative
Project – My Style Is Who I Am AW18 Campaign
Role – Design
CREDITS
Pentland Creative
Cameron McNee
Mediacom Manchester
Kyra TV
Gung Ho
Alex Mullins
Ms Banks
Kojo Funds
Jess Barden