Wearing your teams colours isn’t just about identifying with your nation’s tribe – it makes you part of a community able to participate in a shared experience.

There are few things more communal about the sporting experience than that of the supporter. Seeing fans congregate together at stations, pubs, in cars and on their way to the stadiums. The wave of marching colours vividly maps out the day.

Made Stronger celebrates the Irish fan community, match-day routines, participation in all forms, positioning Canterbury as an integral part of rugby culture.

PROJECT INFO

Client – Canterbury
Agency – Pentland Creative
Project – Made Stronger Campaign
Role – Art Direction / Design

CREDITS

Pentland Creative
Pentland Photographic Studio
Sebastian Barros
Inpho Sports
Tom Wooton