British outdoor brand, Berghaus, teamed up with the Flock Together community to direct, shoot and star in their AW20 campaign.

Flock Together are a creative collective that challenge the underrepresentation of black, brown and other POC in the outdoors space.

Nature is a playground and admission is free. That is the message of Berghaus' AW20 campaign, which documents a group of friends making the switch from city to country.

Nature provides escapism, refuge and a pure sense of joy that is matched by nothing else. For too long green spaces have lacked the presence of non-white faces. A fundamental part of the Flock Together mission is to ensure that scenes like these become the norm and not the exception.

PROJECT INFO

Client – Berghaus
Agency – Pentland Creative
Project – Dean Street AW20 Campaign
Role – Design

CREDITS

Pentland Creative
Flock Together
Ollie Ranger
Marvin, Jay & Alvarez